At first, Anna wanted nothing to do with the business. "I had used and loved Amway products for years," Anna acknowledges, "but I thought Craig was blinded by what we heard about the potential of this business." So Craig worked by himself at first. It didn't take long for Anna to change her opinion. All it took was the sweet aroma of success! "I changed my mind when Craig earned over $1100 in profit - in his third month!" From their start in May 1985, they reached Platinum in August. The Deane's reached Diamond in July 1988 and have since gone on to Double Diamond!. Craig assures people that "the trick in our business is to apply the one, two, three of discipline, persistence, and consistency." Craig and Anna acknowledge that the basis of their success is the Yager system of books, CDs, seminars and the support and mentoring of their up line. "Great coaching!" exclaims Craig. "With these experts behind you and your dreams ahead of you, you just can't lose."